Privacy policy

Last Updated: October 2026

This Privacy Policy describes how Le Chic Beauty (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit, use our services, or make a purchase from www.lechicbeauty.com (the “Site”) or otherwise interact with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means any user of the Services, including customers, website visitors, or any individual whose information we collect.

This page also explains your privacy rights, including rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), and how you may opt out of the sale or sharing of your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised “Last Updated” date.

What Personal Information We Collect

Information You Provide Directly

• Contact details (name, email address, phone number, billing/shipping address)
• Order and purchase information
• Account login details (username, password)
• Customer support communications, including website chat messages
• Product registrations, warranty claims, reviews, feedback, and submissions

Information We Collect Automatically

• IP address and device information
• Browser type and settings
• Pages viewed and interactions on the Site
• Cookies, pixels, and tracking technologies
• Referring websites and browsing behavior

This is referred to as Usage Data.

Information from Third Parties

• Ecommerce platforms (such as Shopify)
• Payment processors
• Advertising and analytics partners
• Marketing service providers

How We Use Your Information

• Providing Services: fulfilling orders and processing payments, arranging shipping, returns and warranty replacements, managing your account, and sending order updates.
• Marketing & Advertising: sending promotional emails or offers (where permitted), displaying targeted advertisements, and measuring marketing performance.
• Security & Fraud Prevention: detecting and preventing fraud and protecting our business and customers.
• Service Improvement: improving website performance and our product offerings.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to improve site functionality, remember your preferences, analyze traffic, and deliver personalized advertising. See our Cookie Policy for details. You may also control cookies through your browser settings.

How We Share Personal Information

• Service providers (shipping, payments, hosting, analytics, customer support)
• Marketing and advertising partners (such as Meta, Google and Klaviyo)
• Business affiliates
• Legal or regulatory authorities when required
• In connection with business transfers (mergers or acquisitions)

Sale or Sharing of Personal Information

We do not sell personal information for money. We do share some information with advertising partners through cookies and pixels to show you more relevant ads. Some state laws, including California's, call this a “sale” or “sharing”. In the last 12 months we have shared these categories for that purpose: identifiers (such as email address and device identifiers), commercial information (products viewed or purchased), internet activity on our Site, and general location data. We do not knowingly sell or share the personal information of anyone under 16.

You can opt out at any time on our Your Privacy Choices page.

Global Privacy Control and Do Not Track

If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale or sharing of your personal information for that browser. Our Site does not respond to “Do Not Track” browser signals, because no common standard for them has been adopted; we honor GPC instead.

Your Privacy Rights (California and Other States)

Depending on where you live, you may have the right to:

• Know what personal information we collect, use and disclose, and access it
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Opt out of the sale or sharing of personal information
• Limit the use of sensitive personal information (we do not use sensitive personal information to infer characteristics about you)
• Receive equal service without discrimination for using these rights

To make a request, see our privacy rights request page or email hello@lechicbeauty.com with the subject “Privacy Rights Request”. We will verify your identity before acting on a request, and you may use an authorized agent.

California's “Shine the Light” law also lets California residents ask, once a year, which personal information we disclosed to third parties for their direct marketing purposes; email us at the same address.

Customer Service Chat

Our website chat is answered by an AI assistant, and our team reviews conversations and can step in. Messages you send, and any order details you share, are processed by us and by our service providers (including our AI provider) to answer you, and are kept with your customer service record. Please don't share payment card numbers or other sensitive information in the chat.

Data Retention

We retain personal information only as long as necessary to fulfill orders and warranty claims, comply with legal obligations, resolve disputes, and maintain business records.

Security

We use reasonable safeguards to protect your personal information. However, no system is 100% secure.

Children’s Privacy

Our Services are not intended for individuals under 13, and we do not knowingly collect data from children.

Third-Party Links

Our Site may include links to third-party websites. We are not responsible for their privacy practices.

Contact Us

If you have questions about this Privacy Policy or your data, contact us at:

Email: hello@lechicbeauty.com
Address: Le Chic Beauty, 1251 Sawgrass Corporate Parkway, Sunrise, FL 33323, USA